my.Bio

This site is devoted to my personal views and opinions on all things marketing and my obsession for technology, gadgets, and business in general.

My current focus is my smartphone app-based business, HulaCopter, and I’m jazzed to be running my own startup, especially after working at others’ for so long. HulaCopter is a mobile marketing platform that connects merchants with vacationers to provide a market for perishable inventory. For merchants, it increases profits with real-time discounting of otherwise unsold seats. For vacationers, it provides access to last-minute deals on fun activities to enhance their vacation.  The initial focus is on the Hawaii tourism market, but plans are to launch in multiple cities during 2012.  You can download the iPhone app here, and the Android app will be launching soon.

Prior to HulaCopter I led all marketing at Quantivo, a behavioral analytics software firm; managed all marketing, product management, and engineering for contract management software vendor Nextance; spent some not-so-fun time at management consulting firm Accenture; was in product management and product marketing at CRM behemoth Siebel Systems, and joined the dotcom revolution in ’99 with e-procurement pioneer FreeMarkets.  I’m also the co-author of Behavioral Analytics For Dummies, have written numerous articles, and am a regular presenter at software industry events both large and small.  Check out my full resume here.

If you have any thoughts or opinions, pro or con, on my posts, please comment to your heart’s content.  If you would like to have a deeper conversation, feel free to call me at 415.997.8335 or email me at jrushin at gmail dot com.

As for the blog’s name…  My life was shaped by the happenings in and around 13 Plymouth Avenue, in Johnstown, Pennsylvania, but I’ve come a long way, in both philosophy and distance, since those days. Over the last several decades, I’ve learned that your past defines how you interpret and appreciate your current and how you guide your future.  In some aspects, I want to get far away from my past; in others, I want to hold on to it dearly.