>25
Years of B2B Tech
Marketing Experience
>50
Clients of All Sizes,
from Idea Stage to $100M ARR
<48
Hours for Most
Marketing Deliverables
Trusted by LEADING ai, data, FINTECH, RETAIL, AND ADJACENT B2B TECH COMPANIES
Your Business.
My Experience.
Keep your voice, but let me help focus your marketing strategy, and turn your ideas and hard work into reusable content that’s thoughtful, on brand, and polished.
Why Not Just Use AI?
Well, you could. But, then you’d either undermine your message with obvious AI slop or miss the nuance of your solution, market, value, and more.
You can tell the difference. Your potential customers can, too.
AI is a great tool, and I use it daily to accelerate my workflows. But it can’t have a quick call with your founders, product team, sales reps, and customers to really understand what your product delivers.
No-Surprises Pricing
Whether you have a pinpoint marketing need, want to start building your marketing foundation, or have broad marketing gaps, let’s get started.
Hourly Marketing
$199
Per hour
Experience-driven marketing guidance, execution, and content.
Product Positioning
Messaging Frameworks
Website Structure & Copy
Sales and VC Pitch Decks
Blog, Ad, Email, & Social Copy
Press Releases
Sales Enablement Tools
30-Day GTM Package
$3k
Per package
A package of foundational marketing and demand gen materials, delivered in 30 days or less.
Product & Market Research
Messaging & ICP Outlines
Goals & Messaging Alignment
2 Product Use Cases
4 Optimized Blog Posts
36 Social Posts
2 Sequential Emails
Fractional Marketing
From $5k
Per month
Dedicated part-time assistance to develop, manage, and execute your marketing motion.
Marketing & Messaging Strategy
Product Marketing Execution
Press & Analyst Relations
Sales Enablement Tools
Executive Thought Leadership
Bylines, Blogs, Social
Emails, Solution Guides, Websites
Not an agency.
A 1:1 marketing resource.
You’re working hard to build your business.
I’ll work just as hard to understand your goals, amplify your pitch, attract new leads, and convert interested prospects into paying customers.
FAQ
Frequently Asked Questions
Why should I work with Jason Rushin?
I have 25+ years delivering marketing results, working with technical founders and product leaders to turning complex concepts into engaging, targeted stories. I provide strategic marketing advice, convert lean teams into marketing flywheels, and close the gap between generic AI-generated content and experience-backed results
Can’t I just do all my startup marketing myself?
If you have the time, then yes. But, you’re likely too busy advancing the product, engaging with customers and users, and seeking out new opportunities. I have the marketing expertise to know which questions to ask of you, your team, and the market.
Why are your fees so expensive?
Marketing directors and VPs at A/B-round startups earn $250k and up, and they have a team to do the execution. I provide both strategy and execution directly to you, built on decades of startup marketing experience. You’re getting a great value!
Do you use AI to generate startup marketing content?
No, but I do use AI to generate ideas, brainstorm options, break through blockers, accelerate cycles, and check my grammar. I don’t use AI to write final content; it’s a tool that boosts productivity.
What types of startups shouldn’t work with you?
If your focus is outside of my areas of expertise, such as B2C, legal, healthcare, or hardware, you’ll have better luck with someone else. Also, if your market is strictly developers, I’m technical (engineering degree!), but not a developer.
What if I have specific content, demand gen, or other marketing needs?
I can help! I’ve developed everything from best-selling business books to ad copy, podcasts and video content to customer stories and account-based marketing collateral. Whatever you need, I can probably help. If not, I’ll tell you — and might be able to connect you with someone who can help.