Having been in technology and marketing for well over a decade, I’ve written numerous articles and papers, published my first book, and have launched (and sold) HulaCopter, my app-based business focused on helping local merchants improve and modernize their marketing. Additionally, I’ve been a regular speaker at various events, from small networking meetups to large industry conferences, planned, managed, and executed Startup Hawaii’s recent “Accelerating Hawaii” event, and write for AlohaStartups, a Honolulu-based blog aimed at expanding the influence of Hawaii’s startup community.
Below is a small selection of articles and white papers that I’ve written, articles and podcasts where I’m quoted, marketing videos that I’ve produced, and a few speaking engagements. But before I get into that, let me tell you about my book…
Behavioral Analytics For Dummies
To accelerate awareness of both Quantivo and “behavioral analytics” in general, I developed the concept for and wrote Behavioral Analytics For Dummies, the definitive guide to understanding and applying behavioral analytics.
Published in October, 2009, this book gives marketing, web analytics, and business intelligence professionals the knowledge required to turn customer data into profit-driving action. Behavioral Analytics For Dummies was a tremendous marketing, awareness, and communications success for Quantivo, driving over 6,400 leads in less than one year, and generating enthusiastic coverage by several key publications, including:
- Dumbing Down Behavioral Analytics, Behavioral Insider
- DIY Behavioral Analytics in Real Time, CMSWire
- Behavioral Analytics for Dummies, IT Business Edge
- Easily Understand and Apply Behavioral Analytics with New Book, B-eye Network
- “Further reading” on Wikipedia’s behavioral analysis page
- Big Data: Tech Hype or Real Marketing Concern?, Retail Analytics Now, October 23, 2012.
- 5 Tips to Turn Holiday Traffic Into Everyday Customers, eMarketing+Commerce, January 21, 2010
- Behavioral analytics: The secret ingredient for a better cake (attributed to Brian Kelly, Quantivo CEO), Adotas, Nov 12, 2009
- Best Practices to Turn Customer Behavior Insights Into Marketing Gold (attributed to Brian Kelly, Quantivo CEO), eMarketing+Commerce, April 23, 2009
- A New Competency: Effective Services Contracting, Supply & Demand Chain Executive
- Promoting Sustainability Throughout Your Ecosystem, Sourcing Innovation, January 23, 2008
- The Value of Customer Analytics: Achieving ROI with a Targeted Approach to Marketing (PivotLink)
- A New Analytics Paradigm in the Age of Big Data (Quantivo)
- Finding Profit‐driving Customer Behaviors in Retail ‘Big Data’ (Quantivo)
- Contract Management Now – Four-part white paper series (Nextance)
- From Customer Data to Decisions in 20 Minutes – A short product demo “story” video designed to be concise while clearly conveying the value possible with Quantivo’s behavioral analytics solution.
- Geeking Out with the CTO – I shot and edited this short video series of Quantivo’s CTO explaining and evangelizing the benefits of our behavioral analytics solution.
- Nextance Podcast Series – I developed, scripted, and executed this recurring audio podcast series that, being the first for this industry segment, gained a bit of attention upon it’s launch.
- Effectiveness of Data Warehousing audio interview, Beyond Web Analytics, June 14, 2010 (also named a “web analytics rockstar” by IQ Workforce for this interview).
- Dumbing Down Behavioral Analytics, Behavioral Insider, Dec 11, 2009.
“They’re not looking at what their sales of men’s clothing were yesterday. That tells them nothing. They want to know, who bought black pants? What have they purchased in the last three weeks leading up to that black pants purchase? And what should I promote to them next? It can get very granular quickly. But if you don’t have access to that data, then you are making decisions based on very high level analysis and are starting to go back to gut feel.”
- Using LinkedIn for Lead Generation: 6 Lessons, Marketing Sherpa, July 29, 2009.
Rushin’s team saw social media as a means to raise awareness about the products and generate leads from these new audiences. So, in addition to using Twitter, blogs, and YouTube videos, the team experimented with joining LinkedIn groups and sharing marketing collateral there to generate leads.
- Nextance Launches Proposal Management, DestinationCRM, March 19, 2007.
“This enables them to provide a highly polished, organized proposal in much less time,” says Jason Rushin, Nextance director of product marketing.
- Seizing opportunity for competitive advantage: why some companies (and leaders) are better at it than others, Carnegie Mellon’s Tepper Magazine, Fall, 2008.
“You don’t know when or where or from whom the good ideas will come. You need to embrace the creativity of all your employees; encouraging input from all areas.”
- And, on the fun side: Smthg gr8 4 brkfst? Twitter’s hyper-short recipes, Associated Press, July 10, 2009.
That spur-of-the-moment quality also worked for Jason Rushin, a San Francisco-area resident who saw Solomon’s sunchoke recipe stream by on a Monday afternoon and thought, “Boy, that’s interesting. I’ll try that tonight.”
- Accelerating Hawaii’s Startup Innovation, August, 2012 – In addition to planning, executing and securing speakers and sponsors for this two-day event, which featured local and national accelerator executives, startup entrepreneurs, and a keynote by Steve Case, chairman of Startup America, co-founder of AOL and CEO of Revolution LLC, I delivered the opening address to set an exciting tone with over 300 attendees and guests.
- Web Analytics Wednesdays, various dates and locations in 2009 and 2010 – I’ve been the featured speaker at nearly a dozen of these local events designed to advance and share web analytics and online marketing expertise. Cities in which I’ve delivered for this program include New York, San Francisco, Boston, San Diego, and Santa Monica, with audiences ranging from 20 to 200.
- Analytics Camp, February, 2010 – I delivered a session titled “Behavioral Analytics For Dummies” at this one-day “unconference” hosted by UNC’s Kenan-Flagler Business School, Chapel Hill, NC. With 250 analytics and online marketing experts in attendance, my standing-room-only session was such a hit that I was invited back to speak at the group’s local event a few months later.
- National Contract Management Association World Congress, April 2006 – “Maximize the Value of Your Intellectual Property” (Audience size: 120)
- Americas’ SAP Users’ Group (ASUG), April, 2007 – “Fundamentals of Driving Performance from Your Supply/Customer Contracts” (Audience size: 170)
- Sourcing Interests Group’s Sourcing Leadership Conference, October, 2005 – “Optimizing the Supply Chain with Contract Performance Management” (Audience size: 225)