Profile

With 25+ years delivering product marketing results, I work with executive teams and product leaders to build scalable, strategic content machines that blend AI efficiency with human expertise.

I excel at turning complex concepts into engaging, targeted stories that are goal-oriented while maintaining brand consistency and messaging precision. I provide strategic marketing advice, convert lean teams into marketing flywheels, and close the gap between generic AI-generated content and experience-backed results.

Highlights

• Product Marketing for AI and Agentic Solutions
  • White papers, customer stories, ebooks, blog posts
  • New product launch comms, product guides, landing pages, competitive comparisons
  • Demand gen-driven content formatted as playbooks, guides, checklists, and more
• Executive and Industry Thought Leadership
  • C-suite bylines for industry sites and publications, presentations, scripts
  • Executive presentation editing and messaging, with talk-track and prompter scripting
  • Technical white papers, maturity models, and survey reports
• Comprehensive B2B Marketing Content
  • Blogs, website rewrites, social posts, solution guides, one-pager product overviews, demo scripts
  • SEO-, GEO-, and AEO-driven blog, glossary, and website content
  • Communications, press announcements, customer comms, speaking and awards submissions
  • Analyst relations, analyst report submissions
  • Adwords, graphical ad copy, landing page copy
  • Event support, session abstracts, speaker profiles

Experience

Marketing Strategy Consultant
Honolulu, HI | 10/2010 – Present

Focus: Helping B2B technology firms increase market presence through thoughtful strategies and persuasive messaging. Deep expertise in complex, longer-form content and high-velocity demand gen assets.

Key Client Sectors: AI, Automation, InfoSec, CRM, and Data Analytics

• AI/Agentic: Automation Anywhere, Alation, fabric, Motific.ai, FortressIQ, Kyndi
• CRM/Analytics: Planful, Salesforce, Mosaic, Sage Intacct, Cinchy, Conga, InsideView, Rootstock, unitQ
• InfoSec/Development: Cisco, HackerOne, Harness.io, PubNub, SupportLogic

Recent Content and Strategy Highlights:

• Pioneer high-value, longer-form content for AI-driven solutions including white papers, ebooks, reports, blog posts, guides, and maturity models.
• Develop comprehensive C-level thought-leadership bylines focused on AI and the seismic shift toward the “new way to work.”
• Create and deliver content quickly, developing and writing engaging articles, blog posts, ebooks, and white papers in an approachable yet authoritative style.
• Partner with customer-facing teams to build out marketing asset libraries proven to accelerate sales cycles and increase competitive differentiation.
• Provide end-to-end execution of creative programs that built awareness and surpassed goals.
• Ensure consistency of tone across all deliverables.

Published Works

• Developed and co-authored Behavioral Analytics For Dummies (Wiley, 2010)..
• Ghostwriter for Aligned to Achieve (Wiley, 2016), a practical, experience-driven guide focused on unifying Sales and Marketing to drive organizational growth.

3D TRAVEL (via acquisition) – VP, Marketing and Products
Honolulu, HI | 07/2012 – 03/2013

• Managed post-acquisition product integrations following the sale of my startup, HulaCopter.
• Advanced marketing and products while pitching the mobile platform to existing clients.

HULACOPTER (Exit/Acquired by 3D Travel) – Founder and CEO
Honolulu, HI | 03/2011 – 07/2012

• Developed, launched, and grew an app-based mobile platform creating a real-time marketplace for perishable inventory of tourist activity providers.

QUANTIVO (Acquired by Aggregate Knowledge) – Head of Marketing
San Mateo, CA | 09/2008 – 12/2010

• Developed and executed complete B2B branding, marketing, communications, lead generation, and sales strategies for this cloud-based, retail-focused customer behavior analytics firm.
• Co-authored Behavioral Analytics For Dummies, sparking a campaign that generated over 4,100 leads, secured favorable coverage, and generated tremendous awareness across targeted segments.

NEXTANCE (Acquired by Versata Software) – Head of Marketing & Product Management
Redwood City, CA | 04/2005 – 09/2008

• Managed post-acquisition rebranding and the overhaul of marketing and product organizations, while coordinating engineering and customer satisfaction teams.
• Moved Nextance from an undifferentiated entity to a leading brand in the contract management space by developing and executing a targeted marketing strategy and solution-selling approach.

MARKETING STRATEGY CONSULTANT (FREELANCE)
San Francisco, CA | 09/2003 – 04/2005

• Developed and executed comprehensive B2B marketing plans for a fast-growing strategic sourcing consultancy and a boutique, wine industry strategy consultancy.

SIEBEL SYSTEMS (Acquired by Oracle) – Product Marketing Manager and Sales Operations
San Mateo, CA | 07/2001 – 09/2003

• Developed and trained a 500-person sales operations team on new solution selling methodologies, supporting $400M in annual revenue.
• Spearheaded process redesigns, training, and implementation of new sales metrics.

• Created and executed B2B marketing programs that surpassed a $40M sales goal for an industry-specific CRM product suite.
• Responsibilities included developing collateral, conducting product demos, and training sales and partner teams.

FREEMARKETS (Acquired by Ariba) – Vertical Team Leader, Transportation
Pittsburgh, PA | 07/1999 – 07/2001

THE C/G GROUP – Process Engineer
Pittsburgh, PA | 04/1994 – 06/1999

Education

Carnegie Mellon University, Pittsburgh, PA 05/01

• Master of Business Administration
• Concentrations: Marketing, E-commerce, Operations Management

University of Pittsburgh – Johnstown, Johnstown, PA 05/93

• B.S., Mechanical Engineering Technology