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Worst Event Marketing Ever?
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So, just for reference, if you’re blasting out a pre-event email and trying to drum up traffic at your booth or interest in your product, here’s what NOT to do.
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Thinking of Buying Your Marketing Database? Think Again!
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Looking at the price of the purchased lists over the total number of actual leads generated, the cost-per-lead is about 3x my overall average for email. Add to that the cost of increased spam scores and lost goodwill from unwanted emails!
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When Unsubscribe is Your Call to Action
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As a sales rep once told me, “The next best thing to winning is losing quickly.†By getting those uninterested leads out of our system, we did exactly that!