Marketing
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3 Tips for Writing Better B2B Marketing Content
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Content is king. Unless you struggle to create content, then it’s a burden. I’ve been writing B2B marketing content for (mostly software and tech) companies for more than 15 years. Over that span, I’ve figured out how to consistently crank out great content over and over without fail. Here, I’ll share with you some tips…
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Content, Content, Content
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Whew, things have been hectic! If you’re interested, here are some of my latest work projects which have been taking up most of my time: Creating many pieces of content for InsideView, including frequent blog posts: Learning from Solution Selling’s Fundamentals Co-writing the “Civil Bytes” column for Honolulu Civil Beat, covering the local tech scene: UH Launches…
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C’mon, Google. You can do better.
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I’m an Android nut, no question about it. I have three Android phones sitting on my desk, three Android tablets floating around the house, and even a Cr-48 Chromebook. I’ve embraced the Google ecosystem, and nearly all of my digital data–from music to contacts to files to photos–resides on Google servers. As a marketer, however,…
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Amazing Technology Advances the Art of Surfboard Shaping
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(Note:  This article originally appeared on HuffPost Hawaii, where I write about Hawaii entrepreneurs.) Surfing was enjoyed by the Polynesians well before Captain Cook landed in Hawaii in the late 1700s. At the time, he’e nalu, Hawaiian for “wave sliding,” was more than a sport. It was an integral component of Hawaiian culture and boards were made only…
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A Marketer’s Approach to Harnessing Big Data
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Note: I wrote this as a contributed article a few years ago for a consulting client, but they decided not to use it. Instead of letting it collect dust, I published it here. Enjoy! The term “Big Data†has been gaining momentum in all aspects of business, especially with web analytics, mobile, social media, and customer data.…
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Worst Event Marketing Ever?
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So, just for reference, if you’re blasting out a pre-event email and trying to drum up traffic at your booth or interest in your product, here’s what NOT to do.
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A/B Testing on Wine Labels
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As a huge wine non-snob, my first stop in the grocery store is always the wine discount shelf. The way I look at it, it’s like the store paid me to age their wine. Win-win!
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Tech Marketing Gets the SNL Treatment
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I guess that I’m not alone in being baffled by the horrible marketing being perpetrated on consumers by technology companies. (Side note: when is “tech” going to be considered simply “consumer electronics?” Are mobile phones and laptops still so cutting edge that they need to be referred to as “high technology?”) Saturday Night Live took on the…
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SOPA: Wrong for Everyone!
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So what did I do? I contacted my representative, Congresswoman Colleen Hanabusa, to express a constituent’s opposition to SOPA. (It’s made very easy at http://americancensorship.org/)
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Tech Product Names Suck
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After nearly two years with my beloved HTC Nexus One phone (great name, eh?), I just upgraded to the new Samsung Galaxy S II 4G. But, since three of the four US carriers have a Samsung Galaxy S II 4G phone, mine is the Samsung Galaxy S II 4G for AT&T. Please don’t confuse my phone with…