Jason Rushin
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3 Tips for Writing Better B2B Marketing Content
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Content is king. Unless you struggle to create content, then it’s a burden. I’ve been writing B2B marketing content for (mostly software and tech) companies for more than 15 years. Over that span, I’ve figured out how to consistently crank out great content over and over without fail. Here, I’ll share with you some tips…
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Arrests, Bankruptcy, and the End of the Mbloom Saga
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A recap, from “HSDC and Mbloom Close $10M Startup Investment Fund” to “State Pulls Plug On Mbloom.”
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Content, Content, Content
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Whew, things have been hectic! If you’re interested, here are some of my latest work projects which have been taking up most of my time: Creating many pieces of content for InsideView, including frequent blog posts: Learning from Solution Selling’s Fundamentals Co-writing the “Civil Bytes” column for Honolulu Civil Beat, covering the local tech scene: UH Launches…
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More Money Aimed at Hawaii Startups
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UPDATE: Since this post, mbloom has made their first few investments, and they’ve invested in…themselves! It’s a tangled web of controversy, but you can read my thoughts over at Aloha Startups, both here and here. Maybe I should change the title of this post to “Funny Money Aimed at Hawaii Startups?” Mbloom, the Maui-based incubator and investment…
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C’mon, Google. You can do better.
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I’m an Android nut, no question about it. I have three Android phones sitting on my desk, three Android tablets floating around the house, and even a Cr-48 Chromebook. I’ve embraced the Google ecosystem, and nearly all of my digital data–from music to contacts to files to photos–resides on Google servers. As a marketer, however,…
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Amazing Technology Advances the Art of Surfboard Shaping
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(Note:  This article originally appeared on HuffPost Hawaii, where I write about Hawaii entrepreneurs.) Surfing was enjoyed by the Polynesians well before Captain Cook landed in Hawaii in the late 1700s. At the time, he’e nalu, Hawaiian for “wave sliding,” was more than a sport. It was an integral component of Hawaiian culture and boards were made only…
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A Marketer’s Approach to Harnessing Big Data
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Note: I wrote this as a contributed article a few years ago for a consulting client, but they decided not to use it. Instead of letting it collect dust, I published it here. Enjoy! The term “Big Data†has been gaining momentum in all aspects of business, especially with web analytics, mobile, social media, and customer data.…
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Worst Event Marketing Ever?
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So, just for reference, if you’re blasting out a pre-event email and trying to drum up traffic at your booth or interest in your product, here’s what NOT to do.
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Easing Tech Transfer, ‘Burgh Style
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(Note: This post also appears on AlohaStartups.com under a less yinzer title…) In the many calls and conversations I’ve had with accelerator execs from across the country, many of those in “off-market” areas (i.e. not Silicon Valley) have frequently mentioned the support and involvement of their local universities. Alpha Lab, in Pittsburgh, has a very…
