pricing
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A/B Testing on Wine Labels
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As a huge wine non-snob, my first stop in the grocery store is always the wine discount shelf. The way I look at it, it’s like the store paid me to age their wine. Win-win!
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Pricing a Cloud-based Application
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I recently had the opportunity to consult with a local startup around their plans for pricing their cloud-based home health monitoring application. Â They have an amazing product and great early traction with beta customers, and are now at the point of thinking about pricing as they sell direct and through partners, adding two dimensions to…