pricing

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    A/B Testing on Wine Labels

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    As a huge wine non-snob, my first stop in the grocery store is always the wine discount shelf. The way I look at it, it’s like the store paid me to age their wine. Win-win!

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    Pricing a Cloud-based Application

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    I recently had the opportunity to consult with a local startup around their plans for pricing their cloud-based home health monitoring application.  They have an amazing product and great early traction with beta customers, and are now at the point…