Tech Product Names Suck
After nearly two years with my beloved HTC Nexus One phone (great name, eh?), I just upgraded to the new Samsung Galaxy S II 4G. But, since three of the four US carriers have a Samsung Galaxy S II 4G phone, mine is the Samsung Galaxy S II 4G for AT&T. Please don’t confuse my phone with the Samsung Galaxy S II, Epic 4G Touch (yes, with the comma), which is Sprint’s version, or the plain vanilla-sounding Samsung Galaxy S II, available at T-Mobile.
My phone, as its name implies, is a 4G version, same as the Sprint model. T-Mobile’s model doesn’t have 4G in its name, despite it also being a fully 4G phone. T-Mobile has other phones with 4G in the name, but not sure why they chose to skip it for the Galaxy S II.
Oh, and even though only Sprint calls out the fact that their phone is a “Touch” (indicating a touch screen, I suppose), all of these Galaxy S II phones have a touch screen. Of course. Not sure why they didn’t all call that out, other than the fact that it’s pretty obvious to everyone these days that a “smartphone” is also a touch-screen phone.
Let me be clear that none of these phones are to be confused with AT&T’s Samsung Galaxy S II Skyrocket Android Smartphone. Yes, that’s its full name: Samsung Galaxy S II Skyrocket Android Smartphone.
Let’s review that last point: the phone utilizing slower, older 4G tech has “4G” in the name, but the phone utilizing the newer, faster LTE 4G tech does not have 4G in its name. Nor does it have LTE in its name. It does have “Skyrocket,” which, I guess, a focus group equated with super-fast mobile data speeds, so no need to be redundant. I’d love to know the reasoning behind that decision. Maybe all of AT&T’s LTE phones will be branded as Skyrockets?
Confused yet? You should be, although Samsung has made some confusing product naming decisions recently. In this case, however, I’m guessing that the carriers had more to do with it than Samsung.
(I had someone ask me the other day, “What’s the difference between an Android and a Droid?” I won’t even get in to the marketing behind that perplexing branding, or the fact that Verizon is marketing Droids as some sort of tech robot device…)
Apple is King, Right?
Not all tech companies have sucky product names. Apple, the master of marketing, has pretty straight-forward product names. The iPhone. The iPhone 3G. The iPhone 3GS. The iPhone 4. And the new iPhone 4S. Simple. Same with their MacBook and MacBook Pro, and iPad and iPad 2. Not entirely consistent, but easy to follow. Although, when you get into their iPods, their naming becomes so simple that it’s confusing: every iPod is named simply “iPod <model>”, like iPod Touch or iPod Nano. But Apple changes the format or design or features every year, which sometimes renders past iPods incompatible with software updates or accessories or, more often, cases. Apple then resorts to the product’s generation, like, “Fits first and second generation iPod Shuffles.” Or, Apple forces accessory makers to resort to this type of crystal clear description: Fits 13-inch MacBook (aluminum unibody/black keyboard) & MacBook Pro 13-inch (incorporated SD Card Slot Version).
How do you know which generation iPod you have? And how does the average person know if their MacBook has a unibody?
HP Puts in Minimal Effort
In the past, I’ve marveled at HP’s confusing, long, cryptic product names. They’ve started to get better, but they still have a ways to go. Simply navigating to HP’s laptop products page you’ll see their Pavilion line in this order, sorted by price: dm1z, g6z, g6s, g4t, dv4t, g6x, g7t, dm4t, dv6t, dv6z, dm4x, dv7t, and dv6t (“select edition” and “quad edition”).
What the hell do those names mean? What’s the difference between the initial letters of d or g? Why are g’s mixed with dm’s and dv’s? And how do they expect the typical consumer to ever know what those names mean or which product they should purchase?
Let’s not even get into their printers…HP Photosmart Plus e-All-in-One Printer – B210a…
Sure, they have a massive product portfolio, but there’s no way for consumers to make heads or tails of their naming conventions.
Ask a Mac owner what laptop they have and they’ll say, “MacBook Air” or maybe even “13-inch MacBook Air” to be specific. But ask an HP laptop owner and I’m sure you’ll get, “Um, an HP.” Heck, I personally own an HP laptop and know that it’s some dv something or other, but have no clue of the full, proper name, or why it’s even named that way—and I’m a geek!
Sure, there are a lot of available options, lightning-fast innovations, and frequent upgrades to tech products, but there needs to be more creativity and innovation on the naming side. Software companies have always made it easy with sequential version numbering or, more recently, annual releases tied to the year or season. Microsoft, who can’t seem to make up their minds, flip-flopped when they moved from Windows 3.1 to Windows 95 then Windows 98, but then switched again to Windows XP, then Vista, and now Windows 7 and the upcoming Windows 8, but I digress…
What’s the solution? Give some marketing people access to these product naming decision meetings to provide a consumer’s point of view, rather than just the engineers’ point of view. I’m sure that there’s some very specific translation for all of these product names, but the average consumer will never spend the time to understand. Instead, they’ll just remain confused.
* The best line from PC Mag’s article on AT&T’s perversion of the term “4G” – “The International Telecommunications Union started out by defining 4G as a set of technologies that no U.S. carrier will have for several years. But as carriers defined 4G down, the ITU basically gave up.”