I recently stumbled across the YouTube page for devinsupertramp and was struck by his very well-executed self-promotion and marketing – all without being hokey or narcissistic. Â He has done a great job at creating a fun, interesting brand, putting his colorful video imagery at the forefront of the experience, and building a great relationship with fans.
First, let me tell you how I found this guy’s site.  Better yet, here’s the video that I saw (on Guy Kawasaki’s never-ending Alltop.com stream) marketing a neat jet pack from Jetlev – you gotta watch it! Seriously!
The quality, editing, soundtrack, and overall fun “vibe” of that video just blew me away – so much so that I’m now saving up the $99,500 to buy one of those for myself! 😉
I was also intrigued enough to check out the person who created the video, devinsupertramp. Â What’s great is that his YouTube page is nearly a full-fledged website. Â (Who knew that you could customize YouTube? Â I guess, as a marketer, I should have known that…) Â But just the feel of his site, colorful and fun, with a black background to focus the visitor’s attention on the images. Â Plus, the funny face he’s making in his “portrait” speaks volumes: Â he’s poking a little fun at himself which shows that he doesn’t take himself too seriously, but the photo gives the audience a good enough picture that he would be easy to recognize if you saw him.
Marketing, however, is only half of his story. Â If the product didn’t measure up, the marketing would fall flat. Â I’ll let you visit his page and watch the videos for yourself (definitely amp them up to HD quality!), but I have to say that they are incredible! Â Again, a very fun vibe, and always with a warm, “bunch of friends” feeling to the cast of characters. Â And the music choices are fantastic – fitting perfectly with each video’s feel. Â I even downloaded the tune from The Beatards featured in the Jetlev video.
He puts a new video up every other Tuesday, and today’s Tahiti video is another great one, and has an original score to back it up. Â Hit up his page to watch the video, or just check out his excerpt photos here. Â Amazing images!
All of his videos are extremely well done, but if you only have a few minutes (after watching the Jetlev video, of course), be sure to also watch Waimea cliff jump, North Shore in Slow Motion, and the appropriately-named Huge Bike Jump into a Pond 35 feet in the air.
Bottom Line
The marketing around this “brand” is nearly perfect. Â It has a feel, a personality, great interaction with fans, and a killer product to back it up.
Did I use the word “awesome” yet? Â 😉
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