Marketing
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Why Do Marketers Make it So Difficult to Unsubscribe?
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Over the last few months, part of my daily work routine has been deleting the dozens of spam and marketing emails that I receive every night. Â And, without fail, I always think, “Gee, maybe someday I should just unsubscribe from…
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“WFH” is Not a Bad Word: Five Tips for Better At-Home Workers
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Most people answer emails and put in a few hours in the evenings and over the weekend. If you’re willing to accept that “extra” work, there’s no reason to deny someone from working from home for a full day.
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The Importance of Quant-based Marketing
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From ROIs and CTRs to web analytics and funnel ratios, marketing leadership requires a deep level of expertise with Excel as much or more than Word and PowerPoint. Yes, marketers spend a lot of time writing copy, creating collateral, and building presentations, but more and more attention is being paid to the numbers and the…
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Good Design Should be a P-zero for All Marketers and Product Managers
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As I see it, anyone can slap some wood together to build something, but a real craftsman takes pride in his or her work, puts thought into the design and the execution, and strives for an elegant and functional finished product.
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Marketing and Physics (Or, Why Google needs to hire more humans)
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While I try to restrain my quant urges as a marketer, it’s fun to see someone make an unabashed pitch for why marketing is ultimately a technical pursuit.
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Thinking of Buying Your Marketing Database? Think Again!
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Looking at the price of the purchased lists over the total number of actual leads generated, the cost-per-lead is about 3x my overall average for email. Add to that the cost of increased spam scores and lost goodwill from unwanted emails!
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When Unsubscribe is Your Call to Action
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As a sales rep once told me, “The next best thing to winning is losing quickly.†By getting those uninterested leads out of our system, we did exactly that!
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Rethinking How We Work: HP’s Interview with Jason Fried
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By focusing on the bigger issue (workplace effectiveness), Jason Fried has elevated the conversation to an intellectual level, well beyond just selling software.