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    Tech Marketing Gets the SNL Treatment

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    Jason Rushin

    I guess that I’m not alone in being baffled by the horrible marketing being perpetrated on consumers by technology companies. (Side note: when is “tech” going to be considered simply “consumer electronics?” Are mobile phones and laptops still so cutting edge that they need to be referred to as “high technology?”) Saturday Night Live took on the…

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    Why Consumers Should Embrace Location-based Services

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    Jason Rushin

    I look forward to the day that I opt-in to offers from a local coffee shop and am hit with a “free apple fritter with purchase of your double non-fat latte” offer on a Saturday morning. That’s a privacy risk I’m willing to take!