Ramblings
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Channeling the Positive…
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So often, I tend to get very negative when it comes to marketing or business ideas. Â I’m sure my DW can attest to my most-used comment (“outburst” is probably a better word…) while reading VentureBeat is, “Oh my god! Listen to this stupid idea that just got millions in VC funding!” Â I’m not sure if…
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Why Do Marketers Make it So Difficult to Unsubscribe?
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Over the last few months, part of my daily work routine has been deleting the dozens of spam and marketing emails that I receive every night.  And, without fail, I always think, “Gee, maybe someday I should just unsubscribe from all of these lists!”  I’ll skip over the ironic, hypocritical nature of that statement being uttered by…
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“WFH” is Not a Bad Word: Five Tips for Better At-Home Workers
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Most people answer emails and put in a few hours in the evenings and over the weekend. If you’re willing to accept that “extra” work, there’s no reason to deny someone from working from home for a full day.
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Enterprise Software is Dead
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OK, “dead” may be a bit premature, but it is surely in decline. Â And, unless you are Oracle, SAP, HP, or similar, you’re not a software company, you’re just a feature awaiting a lingering death or a future acquisition. The Investopedia defines the final stage of the “industry lifecycle,” decline, as: “revenues declining; the industry…
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All it Takes is One Bad Googler to Spoil the Online Privacy Barrel
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I’m sure that someone at Wells Fargo can access my transactions or someone at AT&T can view my call logs or text messages – and they could have done it just as easily 20 years ago.
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The Importance of Quant-based Marketing
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From ROIs and CTRs to web analytics and funnel ratios, marketing leadership requires a deep level of expertise with Excel as much or more than Word and PowerPoint. Yes, marketers spend a lot of time writing copy, creating collateral, and building presentations, but more and more attention is being paid to the numbers and the…
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Good Design Should be a P-zero for All Marketers and Product Managers
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As I see it, anyone can slap some wood together to build something, but a real craftsman takes pride in his or her work, puts thought into the design and the execution, and strives for an elegant and functional finished product.
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Welcome!
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Hi there and welcome! First, let me apologize that this website is about 10 years too late. Maybe more. Over the past decade-plus, as I’ve honed my marketing skills, built my experience, and worked to schlep software solutions both large and small, I’ve been an avid reader of other people’s blogs. Frequently, I’ve either thought,…