13Plymouth

Pricing

Tech

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    On My Own: Starting Something Big

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    Jason Rushin

    Today, Monday, March 7, 2011, is day one!

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    Pricing a Cloud-based Application

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    Jason Rushin

    I recently had the opportunity to consult with a local startup around their plans for pricing their cloud-based home health monitoring application.  They have an amazing product and great early traction with beta customers, and are now at the point of thinking about pricing as they sell direct and through partners, adding two dimensions to…

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    Enterprise Software is Dead

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    Jason Rushin

    OK, “dead” may be a bit premature, but it is surely in decline.  And, unless you are Oracle, SAP, HP, or similar, you’re not a software company, you’re just a feature awaiting a lingering death or a future acquisition. The Investopedia defines the final stage of the “industry lifecycle,” decline, as: “revenues declining; the industry…

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    Stickybits: Almost a Killer Marketing Tool

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    Jason Rushin

    I’ve been playing around with Stickybits, a new app-based solution that connects a barcode scanning app for your phone with the ability to generate unique barcodes and attach “bits” (comments, URLs, etc.) that appear when the barcode is scanned. As a marketer, I immediately started thinking of ways to utilize this to expand my company’s…