apps

  • Hotel Tonight Vegas CES
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    Rolling the Dice on Hotel Tonight

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    Hotel Tonight was going to save me over $230/nt!

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    Pricing a Cloud-based Application

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    I recently had the opportunity to consult with a local startup around their plans for pricing their cloud-based home health monitoring application.  They have an amazing product and great early traction with beta customers, and are now at the point of thinking about pricing as they sell direct and through partners, adding two dimensions to…

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    Why Consumers Should Embrace Location-based Services

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    I look forward to the day that I opt-in to offers from a local coffee shop and am hit with a “free apple fritter with purchase of your double non-fat latte” offer on a Saturday morning. That’s a privacy risk I’m willing to take!

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    Stickybits: Almost a Killer Marketing Tool

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    I’ve been playing around with Stickybits, a new app-based solution that connects a barcode scanning app for your phone with the ability to generate unique barcodes and attach “bits” (comments, URLs, etc.) that appear when the barcode is scanned. As a marketer, I immediately started thinking of ways to utilize this to expand my company’s…