I recently stumbled across the YouTube page for devinsupertramp and was struck by his very well-executed self-promotion and marketing – all without being hokey or narcissistic. He has done a great job at creating a fun, interesting brand, putting his colorful video imagery at the forefront of the experience, and building a great relationship with fans.
First, let me tell you how I found this guy’s site. Better yet, here’s the video that I saw (on Guy Kawasaki’s never-ending Alltop.com stream) marketing a neat jet pack from Jetlev – you gotta watch it! Seriously!
The quality, editing, soundtrack, and overall fun “vibe” of that video just blew me away – so much so that I’m now saving up the $99,500 to buy one of those for myself! 😉
I was also intrigued enough to check out the person who created the video, devinsupertramp. What’s great is that his YouTube page is nearly a full-fledged website. (Who knew that you could customize YouTube? I guess, as a marketer, I should have known that…) But just the feel of his site, colorful and fun, with a black background to focus the visitor’s attention on the images. Plus, the funny face he’s making in his “portrait” speaks volumes: he’s poking a little fun at himself which shows that he doesn’t take himself too seriously, but the photo gives the audience a good enough picture that he would be easy to recognize if you saw him.
Marketing, however, is only half of his story. If the product didn’t measure up, the marketing would fall flat. I’ll let you visit his page and watch the videos for yourself (definitely amp them up to HD quality!), but I have to say that they are incredible! Again, a very fun vibe, and always with a warm, “bunch of friends” feeling to the cast of characters. And the music choices are fantastic – fitting perfectly with each video’s feel. I even downloaded the tune from The Beatards featured in the Jetlev video.
He puts a new video up every other Tuesday, and today’s Tahiti video is another great one, and has an original score to back it up. Hit up his page to watch the video, or just check out his excerpt photos here. Amazing images!
All of his videos are extremely well done, but if you only have a few minutes (after watching the Jetlev video, of course), be sure to also watch Waimea cliff jump, North Shore in Slow Motion, and the appropriately-named Huge Bike Jump into a Pond 35 feet in the air.
The marketing around this “brand” is nearly perfect. It has a feel, a personality, great interaction with fans, and a killer product to back it up.
Did I use the word “awesome” yet? 😉