Jason Rushin
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3 Tips for Writing Better B2B Marketing Content
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Content is king. Unless you struggle to create content, then it’s a burden. I’ve been writing B2B marketing content for (mostly software and tech) companies for more than 15 years. Over that span, I’ve figured out how to consistently crank…
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Arrests, Bankruptcy, and the End of the Mbloom Saga
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A recap, from “HSDC and Mbloom Close $10M Startup Investment Fund” to “State Pulls Plug On Mbloom.”
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Content, Content, Content
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Whew, things have been hectic! If you’re interested, here are some of my latest work projects which have been taking up most of my time: Creating many pieces of content for InsideView, including frequent blog posts: Learning from Solution Selling’s Fundamentals Co-writing…
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More Money Aimed at Hawaii Startups
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UPDATE: Since this post, mbloom has made their first few investments, and they’ve invested in…themselves! It’s a tangled web of controversy, but you can read my thoughts over at Aloha Startups, both here and here. Maybe I should change the title of this…
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C’mon, Google. You can do better.
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I’m an Android nut, no question about it. I have three Android phones sitting on my desk, three Android tablets floating around the house, and even a Cr-48 Chromebook. I’ve embraced the Google ecosystem, and nearly all of my digital…
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Amazing Technology Advances the Art of Surfboard Shaping
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(Note:  This article originally appeared on HuffPost Hawaii, where I write about Hawaii entrepreneurs.) Surfing was enjoyed by the Polynesians well before Captain Cook landed in Hawaii in the late 1700s. At the time, he’e nalu, Hawaiian for “wave sliding,” was…
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A Marketer’s Approach to Harnessing Big Data
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Note: I wrote this as a contributed article a few years ago for a consulting client, but they decided not to use it. Instead of letting it collect dust, I published it here. Enjoy! The term “Big Data†has been gaining momentum…
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Worst Event Marketing Ever?
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So, just for reference, if you’re blasting out a pre-event email and trying to drum up traffic at your booth or interest in your product, here’s what NOT to do.
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Easing Tech Transfer, ‘Burgh Style
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(Note: This post also appears on AlohaStartups.com under a less yinzer title…) In the many calls and conversations I’ve had with accelerator execs from across the country, many of those in “off-market” areas (i.e. not Silicon Valley) have frequently mentioned…
