13Plymouth

Pricing

Jason Rushin

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    Google Finally Markets to the Masses

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    Jason Rushin

    Google seems to be jumping on the mainstream marketing bandwagon. Maybe it’s the frequent slamming of the usability of their products, or maybe it’s their attempt at competing directly against Apple. Whatever the reasons, I’m glad that they’ve finally hired some humans, at least in their marketing department.

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    Devinsupertramp’s Awesome Self-Promotion

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    Jason Rushin

    I recently stumbled across the YouTube page for devinsupertramp and was struck by his very well-executed self-promotion and marketing – all without being hokey or narcissistic.  He has done a great job at creating a fun, interesting brand, putting his colorful video imagery at the forefront of the experience, and building a great relationship with…

  • Is Today’s Honolulu Groupon Misleading?

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    Jason Rushin

    I’ve been hearing and reading a lot of mixed reviews from merchants and small businesses on the “daily deal” phenomenon.  There’s been a few nightmare stories, as well as research from Rice University’s b-school showing that Groupon promotions were profitable for only two-thirds of businesses, and 40% indicated that they would not run a “daily deal” promo…

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    Screw the VCs, I Know JQuery!

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    Jason Rushin

    When I first set out to start my own app business, I figured it would require a few basic things:  a business plan, developers, an alpha version, and then lots of angel and/or VC money to make it all come together.  But, this week has really made me realize that I was very wrong.  Let’s…

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    Channeling the Positive…

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    Jason Rushin

    So often, I tend to get very negative when it comes to marketing or business ideas.  I’m sure my DW can attest to my most-used comment (“outburst” is probably a better word…) while reading VentureBeat is, “Oh my god! Listen to this stupid idea that just got millions in VC funding!”  I’m not sure if…

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    On My Own: Starting Something Big

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    Jason Rushin

    Today, Monday, March 7, 2011, is day one!

  • Marketing “The Eddie” Even When It Doesn’t Happen

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    Jason Rushin

    Quiksilver is a great marketer, but it’s really great marketing when they can take advantage of a non-event. The Quiksilver in Memory of Eddie Aikau, known as “The Eddie,” is a big wave surfing event named for famed Waimea Bay lifeguard and surfer, Eddie Aikau. The tournament is held within the December to February waiting…

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    Pricing a Cloud-based Application

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    Jason Rushin

    I recently had the opportunity to consult with a local startup around their plans for pricing their cloud-based home health monitoring application.  They have an amazing product and great early traction with beta customers, and are now at the point of thinking about pricing as they sell direct and through partners, adding two dimensions to…

  • Marketing with Sound

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    Jason Rushin

    I just love the way that Skype has used original and distinctive audio sounds as such a major part of their branding.  The startup “aaaaaahhh – POP” is happy, fun, and unique.  Even their shutdown sound is nice.  (Although, not everything thinks so. A Google search on “skype startup sound” shows that there are plenty…

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    Why Do Marketers Make it So Difficult to Unsubscribe?

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    Jason Rushin

    Over the last few months, part of my daily work routine has been deleting the dozens of spam and marketing emails that I receive every night.  And, without fail, I always think, “Gee, maybe someday I should just unsubscribe from all of these lists!”  I’ll skip over the ironic, hypocritical nature of that statement being uttered by…