Jason Rushin
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Google Finally Markets to the Masses
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Google seems to be jumping on the mainstream marketing bandwagon. Maybe it’s the frequent slamming of the usability of their products, or maybe it’s their attempt at competing directly against Apple. Whatever the reasons, I’m glad that they’ve finally hired some humans, at least in their marketing department.
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Devinsupertramp’s Awesome Self-Promotion
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I recently stumbled across the YouTube page for devinsupertramp and was struck by his very well-executed self-promotion and marketing – all without being hokey or narcissistic. Â He has done a great job at creating a fun, interesting brand, putting his…
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Is Today’s Honolulu Groupon Misleading?
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I’ve been hearing and reading a lot of mixed reviews from merchants and small businesses on the “daily deal” phenomenon.  There’s been a few nightmare stories, as well as research from Rice University’s b-school showing that Groupon promotions were profitable for only…
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Screw the VCs, I Know JQuery!
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When I first set out to start my own app business, I figured it would require a few basic things: Â a business plan, developers, an alpha version, and then lots of angel and/or VC money to make it all come…
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Channeling the Positive…
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So often, I tend to get very negative when it comes to marketing or business ideas. Â I’m sure my DW can attest to my most-used comment (“outburst” is probably a better word…) while reading VentureBeat is, “Oh my god! Listen…
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Marketing “The Eddie” Even When It Doesn’t Happen
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Quiksilver is a great marketer, but it’s really great marketing when they can take advantage of a non-event. The Quiksilver in Memory of Eddie Aikau, known as “The Eddie,” is a big wave surfing event named for famed Waimea Bay…
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Pricing a Cloud-based Application
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I recently had the opportunity to consult with a local startup around their plans for pricing their cloud-based home health monitoring application. Â They have an amazing product and great early traction with beta customers, and are now at the point…
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Marketing with Sound
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I just love the way that Skype has used original and distinctive audio sounds as such a major part of their branding. Â The startup “aaaaaahhh – POP” is happy, fun, and unique. Â Even their shutdown sound is nice. Â (Although, not…
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Why Do Marketers Make it So Difficult to Unsubscribe?
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Over the last few months, part of my daily work routine has been deleting the dozens of spam and marketing emails that I receive every night. Â And, without fail, I always think, “Gee, maybe someday I should just unsubscribe from…