Marketing
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AlohaStartups: Keep it Kama’Aina
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If you’re feeling neglected lately, it’s because I’ve started to spread myself too thin. There’s HulaCopter, obviously, and our (shameless plug) just-released Android app. There’s some side work for four or five startup friends, all of whom obviously recognize my staggering marketing genius… And, now there’s Aloha Startups, focused on expanding and bringing more attention to…
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13plymouth Android App Currently #7
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Wow, who knew? I stumbled across my 13plymouth app’s listing today – which gives you constant mobile access to all of my wonderful musings – to discover that I’m currently #7 in Amazon’s Android Appstore’s “Magazine” category! That’s awesome! This has been a great day with respect to apps: First this, then my HulaCopter iPhone…
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Google Finally Markets to the Masses
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Google seems to be jumping on the mainstream marketing bandwagon. Maybe it’s the frequent slamming of the usability of their products, or maybe it’s their attempt at competing directly against Apple. Whatever the reasons, I’m glad that they’ve finally hired some humans, at least in their marketing department.
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Devinsupertramp’s Awesome Self-Promotion
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I recently stumbled across the YouTube page for devinsupertramp and was struck by his very well-executed self-promotion and marketing – all without being hokey or narcissistic. Â He has done a great job at creating a fun, interesting brand, putting his colorful video imagery at the forefront of the experience, and building a great relationship with…
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Is Today’s Honolulu Groupon Misleading?
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I’ve been hearing and reading a lot of mixed reviews from merchants and small businesses on the “daily deal” phenomenon.  There’s been a few nightmare stories, as well as research from Rice University’s b-school showing that Groupon promotions were profitable for only two-thirds of businesses, and 40% indicated that they would not run a “daily deal” promo…
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Marketing “The Eddie” Even When It Doesn’t Happen
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Quiksilver is a great marketer, but it’s really great marketing when they can take advantage of a non-event. The Quiksilver in Memory of Eddie Aikau, known as “The Eddie,” is a big wave surfing event named for famed Waimea Bay lifeguard and surfer, Eddie Aikau. The tournament is held within the December to February waiting…
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Pricing a Cloud-based Application
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I recently had the opportunity to consult with a local startup around their plans for pricing their cloud-based home health monitoring application. Â They have an amazing product and great early traction with beta customers, and are now at the point of thinking about pricing as they sell direct and through partners, adding two dimensions to…
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Marketing with Sound
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I just love the way that Skype has used original and distinctive audio sounds as such a major part of their branding. Â The startup “aaaaaahhh – POP” is happy, fun, and unique. Â Even their shutdown sound is nice. Â (Although, not everything thinks so. A Google search on “skype startup sound” shows that there are plenty…