13Plymouth

Pricing

Marketing

  • AlohaStartups: Keep it Kama’Aina

    .

    Jason Rushin

    If you’re feeling neglected lately, it’s because I’ve started to spread myself too thin. There’s HulaCopter, obviously, and our (shameless plug) just-released Android app. There’s some side work for four or five startup friends, all of whom obviously recognize my…

  • 13plymouth Android App Currently #7

    .

    Jason Rushin

    Wow, who knew? I stumbled across my 13plymouth app’s listing today – which gives you constant mobile access to all of my wonderful musings – to discover that I’m currently #7 in Amazon’s Android Appstore’s “Magazine” category!  That’s awesome! This…

  • ,

    Elegant Marketing

    .

    Jason Rushin

  • , ,

    Google Finally Markets to the Masses

    .

    Jason Rushin

    Google seems to be jumping on the mainstream marketing bandwagon. Maybe it’s the frequent slamming of the usability of their products, or maybe it’s their attempt at competing directly against Apple. Whatever the reasons, I’m glad that they’ve finally hired some humans, at least in their marketing department.

  • , ,

    Devinsupertramp’s Awesome Self-Promotion

    .

    Jason Rushin

    I recently stumbled across the YouTube page for devinsupertramp and was struck by his very well-executed self-promotion and marketing – all without being hokey or narcissistic.  He has done a great job at creating a fun, interesting brand, putting his…

  • Is Today’s Honolulu Groupon Misleading?

    .

    Jason Rushin

    I’ve been hearing and reading a lot of mixed reviews from merchants and small businesses on the “daily deal” phenomenon.  There’s been a few nightmare stories, as well as research from Rice University’s b-school showing that Groupon promotions were profitable for only…

  • , ,

    On My Own: Starting Something Big

    .

    Jason Rushin

    Today, Monday, March 7, 2011, is day one!

  • Marketing “The Eddie” Even When It Doesn’t Happen

    .

    Jason Rushin

    Quiksilver is a great marketer, but it’s really great marketing when they can take advantage of a non-event. The Quiksilver in Memory of Eddie Aikau, known as “The Eddie,” is a big wave surfing event named for famed Waimea Bay…

  • , ,

    Pricing a Cloud-based Application

    .

    Jason Rushin

    I recently had the opportunity to consult with a local startup around their plans for pricing their cloud-based home health monitoring application.  They have an amazing product and great early traction with beta customers, and are now at the point…

  • Marketing with Sound

    .

    Jason Rushin

    I just love the way that Skype has used original and distinctive audio sounds as such a major part of their branding.  The startup “aaaaaahhh – POP” is happy, fun, and unique.  Even their shutdown sound is nice.  (Although, not…