marketing
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A Marketer’s Approach to Harnessing Big Data
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Note: I wrote this as a contributed article a few years ago for a consulting client, but they decided not to use it. Instead of letting it collect dust, I published it here. Enjoy! The term “Big Data†has been gaining momentum…
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Worst Event Marketing Ever?
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So, just for reference, if you’re blasting out a pre-event email and trying to drum up traffic at your booth or interest in your product, here’s what NOT to do.
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A/B Testing on Wine Labels
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As a huge wine non-snob, my first stop in the grocery store is always the wine discount shelf. The way I look at it, it’s like the store paid me to age their wine. Win-win!
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Google Finally Markets to the Masses
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Google seems to be jumping on the mainstream marketing bandwagon. Maybe it’s the frequent slamming of the usability of their products, or maybe it’s their attempt at competing directly against Apple. Whatever the reasons, I’m glad that they’ve finally hired some humans, at least in their marketing department.
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Marketing with Sound
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I just love the way that Skype has used original and distinctive audio sounds as such a major part of their branding. Â The startup “aaaaaahhh – POP” is happy, fun, and unique. Â Even their shutdown sound is nice. Â (Although, not…
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Marketing and Physics (Or, Why Google needs to hire more humans)
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While I try to restrain my quant urges as a marketer, it’s fun to see someone make an unabashed pitch for why marketing is ultimately a technical pursuit.
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Thinking of Buying Your Marketing Database? Think Again!
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Looking at the price of the purchased lists over the total number of actual leads generated, the cost-per-lead is about 3x my overall average for email. Add to that the cost of increased spam scores and lost goodwill from unwanted emails!
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When Unsubscribe is Your Call to Action
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As a sales rep once told me, “The next best thing to winning is losing quickly.†By getting those uninterested leads out of our system, we did exactly that!
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Rethinking How We Work: HP’s Interview with Jason Fried
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By focusing on the bigger issue (workplace effectiveness), Jason Fried has elevated the conversation to an intellectual level, well beyond just selling software.